Are You Reaching Generation Y?
2:25 pm in Increasing Voter Turnout, Online Voting, Voting Trends by Votenet Updates
A recent infographic from GetSatisfaction.com revealed interesting statistics about workers born in the 1980s and ’90s.
Generation Y, also known as the Millennial Generation, grew up with the Internet and have come to adopt technology wholeheartedly into their daily lives. Nine out of every 10 Generation Y-ers own a personal electronic device, and 80% of their daily activities involve the use of technology. More than 90% own a personal computer, and almost half have Internet access on their mobile devices.
When it comes to involving Generation Y in your organization’s governance, how do you engage them while still reaching the older members who may be used to less technology (although that’s changing, too. Check out this post on older voters)? Have you moved your election information (candidate bios, voting instructions, etc.) online? Have you made the switch to online voting? And if you have, what trends have you noticed with Generation Y voters?