The Envelope Please: Associations Increase Awards to Members
2:37 pm in Associations, Awards, Online Voting, Voting Trends by Votenet Updates
Does your organization offer industry awards to your members or constituents? According to a 2010 article on the Top 15 Association Trends, organizations are offering more awards than ever in an attempt to recognize industry leaders and create more connections with active members.
According to the article, “More than a few groups have developed recognition programs around competitions that engage members and sponsors and boost the impact of social responsibility initiatives.” For example,
The National Association of Letter Carriers organizes the largest one-day national food drive in the United States each May and tracks and honors chapters that gather the most donated food. And the American Bankers Association Foundation launched a successful contest in 2009 to reward one bank with $1,000 to donate to a local school if its employee volunteers educated the one millionth child participating in ABA’s annual Teach Children to Save campaign. The program has reached 3.4 million youth since 1997 with 80,000 bank volunteers teaching the importance of lifelong saving, but the contest has added extra zing.
What kind of contests and awards have you implemented, and how do you spread the news for nominations and entries? Do you use social media to promote your nomination process, or perhaps engage online voting into the contest to encourage member participation?
A great way to engage memberships where the vast majority do not participate. You can even use this as a chance to welcome in new members, by offering a discount rate to participate in the award process…..
Most groups web enable scholarship awards. Some of these awards account for huge percentage of association revenues.