For example, each month you could feature your top three most valuable members in a page of your printed magazine publication.  Similar to how ASAE features a “day in the life” of a member and/or features industry blogs, why not feature/highlight your most engaged members?  Another opportunity is to assign threshold values for engagement level, such as 200 to 400 points equals a Bronze level of engagement.  401 to 500 is silver, etc.  You can then feature people who have recently broken into a new level of engagement for the first time.  For example, at what level might you give away the prestigious lapel pin which recognizes industry contributions? From a voting perspective, perhaps you will recognize members who have voted on x number of consecutive issues, x number of leadership votes, and/or provided comments or ratings on proposed bills.

Not all recognition has to be online.  Consider assigning digital ribbons or taking advantage of social badging opportunities from your social platform.  For example, if you view my profile on the SNAMA, you’ll see how digital ribbons have been incorporated to provide a new type of recognition.

Think of other more typical ways in which you can recognize and thank members: Perhaps present a certificate to the different members at your annual conference or have a new award for the year’s most valuable member. Roy Snell from the Corporate Compliance association recently introduced CE credits for blogs which met specific criteria.

Think about the possibilities of utilizing such measuring techniques and how you could utilize the results to recognize and reward members. We already know from books such as ASAE’s Decision to Join that the more engaged our members are, the more they are likely to renew – ultimately improving retention and the bottom line.