Some posts that caught our attention this week…
If you’re trying to launch a new idea, you need an Innovation Wingman: “…someone you can turn to who isn’t going to remind you how much you’re risking by pursuing your idea…someone to help you plan for the best case scenario…someone who, when things look the bleakest, encourages you to carry on.” Learn what these wingmen look like and how to find one. (Matt Davis, The Cooperative Trust)
Here are ten things to do before implementing something new. (Scott Oser, Ottawa-Gatineau Chapter of the Canadian Society of Association Executives)
National Voter Registration Day is Tuesday, September 23. You and your organization can help spread the word, or sign up to be a partner and help register voters. If you need to register to vote, the NVRD website can get you started.
The Pew Charitable Trusts reports something we’ve known for a while about voters: “Field experiments demonstrate that low-participation groups (of voters) can be mobilized by personal contact on the phone or in face-to-face conversations, especially if the interaction is repeated before the election.” This finding holds true for members too. Personal contact is the best way to mobilize members to vote in organizational elections, and reminders about voting increase their likelihood to vote. (The Pew Charitable Trusts)
Election administrators will do the darndest things to get people to the polls. Last week, we reported that Los Angeles is thinking about paying people to vote. A “political junkie” in Oklahoma has created a website to shame people into voting: www.badvoter.org. “With a few strokes of the keyboard, people can look up the voting history of anyone registered to vote in Oklahoma.” Behavioral and political scientists have proven that shaming does work, but there are better ways to leverage social norms to mobilize voters. (Janelle Stecklein, Edmund Sun)
Many state legislatures have enacted voting “reforms” that affect the ability of students to register and vote. The Campus Vote Project has a toolkit for student leaders and organizations that want to give young people a voice in the election by breaking down barriers to voter registration and voting. (Campus Vote Project)
As electioneers, we love experimentation, but we understand it can be a bit daunting if you don’t do it regularly. Emails are a good target for experimentation and improvement. “A/B split testing is one of the easiest ways to learn more about how your audience behaves and what kind of subject lines, copy, and other key parts of an email encourage subscribers to take action.” Informz explains the basics of A/B testing. (Alex Mastrianni, Informz)
A graph from McKinsey & Company summarizes their survey findings on high-performing boards. Take it to your next board meeting to use as a basis for a board self-assessment exercise. (Anthony Demangone, Musings from the CU Suite)
In the meantime, check out these 26 practices of high-performing boards. How many are part of your board’s experience? (Gail Perry, BoardAssist)
This Week on Voting 2.0
You don’t have to tolerate low voter turnout. Many of the factors that influence turnout are in your control, for example, voter knowledge. When members understand the roles and responsibilities of elected leaders, the issues at play, and the differences between candidates, they are more likely to vote. In part 1 and part 2 of our webinar recap, we share how to communicate effectively with members so they take an interest in elections, learn what they wnat to know about candidates, and take the time to vote.
Enjoy your weekend!